Rita’s Water Ice made its official debut in the Lakeland area this Saturday with a grand opening celebration – a true family affair. The newest business venture of the Joseph family, Rita’s is managed by partners James Joseph and Victor Cuellar.
Rita’s signature product is their Italian Ice, which is much smoother than a snow cone and combines ice with real fresh fruit; made daily on-site and served within 36-hours of mixing. Also offered are Cream Ice (including the limited engagement “Pumpkin Pie” flavor) and Frozen Custard, offered plain or in combination with Italian Ice or Cream Ice.
This latest location of the Rita’s franchise is located in Joseph Town Center at 2405 EF Griffin Road. Many members of the Joseph family were joined by friends and customers to celebrate the grand opening, officiated by Lakeland’s mayor, the Honorable Buddy Fletcher.