RC – WellDyne

RC - WellDyn The Lakeland Chamber is proud to welcome WellDyne 2nd regional office to Lakeland.

WellDyne is leading the way with products and services to help people live healthier lives. WellDyne’s companies include: WellDyneRx®, a full service pharmacy benefit manager; US Specialty Care®, a leader in providing expertise in specialty pharmaceuticals; wellCenters™, onsite health clinics which promote employee health and improve employer profitability; WellMailRx™, a partnership for Pharmacy Mail Service including Central Fill capability; and NetCard Systems™, the advanced technology network administration leader. WellDyne operates two regional offices located in Centennial, Colorado and Lakeland, Florida. WellDyne’s clients include Managed Care Organizations, Medicare and government health plans, self-insured employers including state and local governments, third party administrators, and unions.

Congratulations to Welldyne, and special thanks to Mayor Buddy Fletcher for participating in this exciting event.


Marketing Mondays | Tomorrow Can’t Wait

If you aren’t reading Seth’s blog, you should be.  A keen observer will notice that most of the Marketing Mondays posts were authored by Seth.  That’s because there are few others out there using such plain language to remind us of the basic concepts of business.  Take, for instance, the idea of being proactive.  We all know we need to be proactive business-people and entrepreneurs, yet it’s so easy to get caught in the fire-fighting cycle.  Here’s Seth’s point:

Tom points us to a provocative idea for home builders. If you want to sell a new house, why not offer prospective buyers help in selling their old houses? Send your idle crews to their house to paint it or do other important cosmetic fixes. Fill the old house with the furniture you use in your models, etc.

Take it a step further. If your home building service is totally slack, why not get to work upgrading and selling older homes or even foreclosed ones?

Consider what a solo entrepreneur could do using eBay: instead of waiting for people to hold garage sales, why not distribute flyers offering to run a virtual garage sale for anyone who will open their home to you? Go in with a digital camera, catalog and photograph the top 20 most valuable items in the house and sell them on eBay… and split the money. Your proactive effort overcomes the seller’s inertia and you both profit.

There are huge opportunities for this in the business to business space as well. Most companies would welcome a post-tax-day accountant who offered (on spec) to review bills or expenses in exchange for half the money saved. If they had time, they’d do it themselves, but of course they don’t.

In my experience, much of marketing is a game of waiting for the other guy to go first. Well, if nothing is happening, you go first.

And if you’re getting tired of Seth showing up here so often, please feel free to forward other interesting marketing blogs; I’d love to shake things up!


Marketing Mondays | Tiny Pictures, Big Ideas

I’ve been working with Chamber members to set up social media accounts (twitter, facebook, et al.) over the last few months.  These tools, while still evolving, are already proving to be indispensible tools for businesses small and large.  Seth Godin offers some excellent advice about social media’s first impressions:

If it’s important enough for you to spend your time finding and connecting with new people online, it’s important enough to get the first impression right.

If you use any online social network tool, the single most important first impression you make is with the 3600 to 5000 pixels you get for your tiny picture.

In the social group I run, part of my job is to pick the featured members. As a result, I spend a lot of time looking at little pictures. Here’s one person’s take on the things you can do to avoid wrecking that first impression:

  1. Have a professional or a dedicated amateur take your picture.
  2. Use a white background, or at least a neutral one. No trees! No snowstorms!
  3. The idea of having your significant other in the picture is a good one, at least in terms of maintaining peace in the presence of a jealous or nervous spouse. But the thing is, I’m not friending your girlfriend, I’m friending you. I’d vote for the picture to be solo.
  4. If you are wearing a hat, you better have both a good reason and a good hat.
  5. I totally understand that you are shy, modest and self-effacing. But sabotaging your photo is not a good way to communicate that. We just assume you’re a dork.
  6. Conceptual photos (your foot, a monkey wearing glasses) may give us insight into the real you, but perhaps you could save that insight for the second impression.
  7. How beautiful you are is a distant second to how happy you are. In my experience, photos that communicate openness and enthusiasm are far more appealing than photos that make you look like a supermodel.
  8. Cropping is so important. I should have put this one first. A well cropped photo sends a huge, subliminal message to other people. If you don’t know how to do this, browse through the work of professionals and see how they do it. It matters.
  9. Some people have started adding words or signs to their images. If your goal is to communicate that you are the website or you are the company, then this is very smart. If not, then remember the cocktail party rule: if you wouldn’t wear it there, don’t wear it here.
  10. If, after reading this list, you don’t like your picture, go change it. No reason not to.