Editor’s Note: Give a warm welcome to our guest writer and previous Business & Breafast Speaker, Chuck Welch:
Not too long ago, Lorrie Delk Walker and I spoke to the Chamber members about the importance of using social media tools to establish and build customer communication. I mentioned using Twitter. For those who missed the breakfast Twitter is a communication service that enables users to broadcast short 140-character messages to many followers, or directly to a trusted friend. You can view the communication at a particular URL, or add an application to your phone so you can communicate with select Tweeters.
Using Twitter is like “live blogging on steroids.” People use the service to ask questions, set up group meetings, find a restaurant in a unfamiliar city, ask fellow customers about your business, or simply carry on discussions.
I’ve been using Twitter from close to the beginning, but last year started using it heavily conjunction with my news site. Lakeland Local uses Twitter to broadcast short nuggets of information to all those who choose to follow. The title and link to each new post is immediately sent to all who follow on the channel: @lakelandlocal . That channel also broadcasts the titles and URLs for all The Arts in Lakeland posts.
(You did know about our companion Lakeland Arts site, didn’t you?
Breaking news, short important notes, and interesting trivia is broadcast @lakelandflorida. We use that channel to also display such information on our home page.
I have a personal Twitter account @chuckwelch, but I use it mainly to schmooze. It’s a good service because 140 characters is about my writing limit. (I wrote this post in 140 character bursts.)
I’m writing to invite all Chamber members to a meeting of people who use social media on a daily basis, and those interested in how to make it work for their company. Bloggers and Tweeters aren’t the only groups invited to the meeting. You’re still invited if you use, or wish to learn more about,any of the big social media services like Facebook, LinkedIn, Flickr, or Craigslist. To help reach interested readers, Lakeland Local has published to most of those sites.
If you blog, tweet, post on Facebook, use the Internet to communicate, or want to learn more — you’re invited Thursday, January 15th at 6pm for a meeting of like minds.
Black and Brew Coffee House
205 E. Main St.
Lakeland, FL 33801
All ages and vocations welcome. Please pass it on.
Editor’s note: I am planning on being there, so I hope to see you on the 15th.