Category Archives: Chamber Initiatives

Key Strategic Initiatives

21Jul/08

Event Marketing Provides Highest ROI

The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2008: North America, reveals that events generate the highest ROI of any marketing channel. This is just one of the top-line findings of a study produced by a unique collaboration between The Meeting Professionals International (MPI) Foundation, the Event Marketing Institute (EMI) and George P. Johnson (GPJ).

WHY EVENT MARKETING PROVIDES THE HIGHEST ROI (multiple answers allowed)

ROI Table

The Chamber’s annual Catalyst Campaign provides member businesses high-quality opportunities for business to business event marketing as well as business to consumer event marketing. With marketing dollars stretched to the limit, the trends are seeing event marketing dollars increase in percentage compared to total marketing budgets nationwide- 27% in 2007.

Put your marketing dollars to work for you! Contact a Catalyst Campaign volunteer today to map out a plan for your brand!

Visit the Catalyst Campaign Web site!

17Jul/08

Catalyst Kick off

Tuesday we Kicked off the Catalyst Campaign. Take a look at a few of the pictures…Trying the new Flickr Badge. What do you think?

www.flickr.com

Lakeland Chamber's Catalyst Kickoff photoset Lakeland Chamber’s Catalyst Kickoff photoset


www.flickr.com

This is a Flickr badge showing items in a set called Catalyst Kickoff. Make your own badge here.

30Jun/08

Guns at Work

As you may know, the Lakeland and Florida Chambers have and continue to oppose guns at work. However, you might not know that our own Tim Rice was interviewed on the issue and quoted in Fortune. And on Friday, he was interviewed again by Rebecca Gomez and featured on Fox Business Happy Hour. You can view the Fox interview here or below. Tim did a great job in highlighting the business owners’ private property rights and concern for the safety of employees and customers.

EDITORS NOTE:

Ashley Link, VP of Public Affairs, is the first of our staff to agree to publish, let her know your thoughts by commenting back.

30Jun/08

BusinessVoice, Inc. of Greater Lakeland Announces Political Endorsements

BusinessVoice

BusinessVoice of Greater Lakeland, the political arm of the Lakeland Area Chamber of Commerce, is pleased to announce their most recent endorsements.

BusinessVoice, Inc. members interviewed candidates on June 10th. Along with the endorsements, BusinessVoice, Inc. contributed $500 to the following campaigns and encourages community members to support these candidates.

Bob English – Polk County Commission District 1
John Shamp – Polk County Commission District 3
Sam Johnson – Polk County Commission District 5
Brenda Reddout – Polk County School Board District 4
Grady Judd – Polk County Sheriff
Marsha Faux – Polk County Property Appraiser
Richard Weiss – Polk County Clerk of Courts

BusinessVoice, Inc. was created as an organization to support pro-business political candidates and to promote issues which impact the business community. BusinessVoice, Inc. works to serve as an endorsement board for those individuals who personify the objectives of the business community.