Category Archives: Announcements

21Jul/09

Education and Employment Fair- Free to Job Seekers and Exhibitors

Congressman Adam Putnam and Senator Mel Martinez will sponsor an Education and Employment Fair on August 4 in Plant City. The event is free to both individuals seeking employment and employers looking to hire. The following is a letter from Congressman Putnam.

Dear Friend,

        It is my pleasure to inform you of the upcoming Education and Employment Fair which I am hosting with my colleague in the United States Senate, The Honorable Mel Martinez.  The event is free to exhibitors and job seekers and will be held on Tuesday, August 4, 2009 at the Plant City Campus of Hillsborough Community College, John R. Trinkle Center, 1206 N. Park Road, Plant City, FL 33563 from 3:00 p.m. – 7:00 p.m. 

        Due to the state of the economy and its affect on unemployment, the Senator and I would like to notify all businesses, education providers, non-profit agencies and job seekers in Polk & Hillsborough Counties about the fair.  It is our hope to attract all businesses in need of one or more workers to participate as exhibitors. Please feel free to share this with your business networks to assist in us gaining more employer exhibitors.

        Please be so kind as to inform your human resources department, organization members and any individual seeking employment of this great opportunity. An informational flyer and exhibitor registration form are attached for your review.

        If you have any questions, please do not hesitate to contact Pam Fuller or Cheryl Flood at 863-534-3530.  Thank you!

Sincerely,

Adam H. Putnam

Member of Congress

06Jul/09

Marketing Mondays | Special Requests

From Seth’s Blog:

The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week.

A week!

What if someone says, “I have a bike trip coming up in three days, can you do it by then?”

At most bike shops, the answer is a shrug, followed by, “I’m sorry, we’re swamped.”

The problem with telling people to go away is that they go away. And the problem with treating all customers the same is that customers aren’t the same. They’re different and they demand to be treated (and are often willing to pay) differently.

So, why not smile and say, “Oh, wow, that’s a rush. We can do it, but it’s expensive. It’ll cost you $90. I know that’s a lot, but there you go.”

Outcome: Maybe they’ll still leave. But maybe they’ll happily pay you for the privilege of doing business with you. Why should this be your choice, not theirs?

If you do tax accounting for mid-size businesses, why not offer a special last-minute service? A service in which you process shoeboxes filled with unsorted papers? A service that costs less but happens during your slow season?

There are two really good reasons to turn down special requests:

1. because you’re marketing yourself as extremely busy and perfectly willing to turn down good work.

2. because you want to market yourself as someone who is a rigid artist, a stick in the mud or a crotchety perfectionist. This works great for pizza places.

What opportunities are you missing out on by not honoring special requests?

02Jul/09

Schmooze with Chamber Members on July 9

It’s time again for the Chamber’s lunch-time Schmooze a’Palooza event!

It’s power networking the Chamber way! Meet and greet with 50 fellow Chamber members over a fabulous lunch. Each attendee has the opportunity to share his or her 30-second commercial with the group!

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July 9 | 11:30 a.m. – 1:00 p.m.

Mt Fuji Steakhouse & Sushi Buffet

2607 South Florida Avenue | Southgate Shopping Plaza

$25 | Chamber members only

Seating is limited, and pre-registration is required. Click here to reserve your space.

Questions? Call Amy at 863/688-8551 Ext. 229!

02Jul/09

Hot! Hot! Hot! – Chamber to Launch the Summer Sizzle

The Chamber wants to light a fire under your summer sales with the Summer Sizzle discount program!

Summer-Sizzle

The Summer Sizzle program offers a great opportunity for members to advertise summer discounts directly to other Chamber  employers and their employees, without any fee.  All you need to do is come up with a value-added discount and then create a web quality image (.jpg, .png or .gif not to exceed 575px wide by 235px) that features the discount or benefit.  Be sure to include the timeframe that the discount will be honored by your business.  (Note that full size versions of advertisements will not be used in the E-newsletter distribution, but will be linked to for printing purposes.)

Then, e-mail the coupon artwork to the Chamber by July 15th and we will post all the member discount offers on the Chamber’s Web site.  Members can then print copies to take advantage of the advertised offer.

The Summer Sizzle program was the brainchild of our Board of Directors Vice Chair for Communications, Sam Nimah, who wanted to provide  his employees with discount coupons from Chamber member businesses, which in turn would support the Chamber’s “Buy Lakeland” campaign.  With this idea, the Chamber’s Communications strategy group brainstormed ideas and came up with the Summer Sizzle discount program.

Help us promote the “Buy Lakeland” campaign AND take advantage of this great opportunity to promote your business.  Questions?  Email our  Communications Vice President, Aaron Bates, or call him at the Chamber:  863/688-8551, ext. 237.