Category Archives: Announcements


Service Industry Summer at Fantasy of Flight

Now through September 30, 2009, Fantasy of Flight in Polk City is offering a special deal to those who work in Polk County’s hospitality industries. The attraction is surprising- and not just fun for airplane enthusiasts! From the simulators to the hands-on multi-media exhibits, you certainly won’t be bored! And, by taking advantage of the “Service Industry Summer” special pricing, you’ll be able to share the news about area attractions with our visitors.


The “Service Industry Summer” offer is a buy one get one free admission, and you must have proof of employment. Visit the Fantasy of Flight web site for more details


First Friday Debuts on FOCUS TV!

I couldn’t pass up the opportunity to share this video with our members! FOCUS Magazine (available here at the Chamber & in stands around town) has been producing FOCUS TV in the Plant City market for quite some time, and have made the leap to producing a monthly episode for the Lakeland area!

Now, some of you will read this post and think I’m just bragging since for a split second I’m in the video (with my adorable dog Forey)… Forey and I were downtown for the EMERGE Lakeland “Pound the Pavement” event sharing green tips for home & office as well as introducing the community to EMERGE and it’s mission. Not familiar with EMERGE Lakeland? We’re a young professionals organization that was created in partnership with the United Way of Central Florida & the Lakeland Area Chamber of Commerce. You can visit the Web site for more information on mission, events, etc.

OK, EMERGE tangent aside, let’s set the record straight: I am not bragging or sharing the video because I’d like some kudos for my literal 2 seconds of fame, but because it is too cool that we have a video magazine to showcase Lakeland! FOCUS Magazine is one of the few all-positive news sources out there, and we can’t appreciate them enough!


It’s about a five minute video- full of our friends and neighbors. See who you can spot and share it around! If there’s enough support from our community, FOCUS TV might just develop a weekly episode for Lakeland!


Marketing Mondays | Your Business is Small – So What?

Seth Godin knocks it out of the park again!

I was speaking with a social media-inclined friend about local SEO and how to respond to customers.  Here, Seth discusses how small businesses are at an advantage in these and several other areas.

Lessons from very tiny businesses:

1. Go where your customers are.

Jacquelyne runs a tiny juice company called Chakwave. I met her in Los Angeles, standing next to an organic lunch truck. Like the little birds that clean the teeth of the hippo, there’s synergy here. The kind of person that visits the truck for lunch is the sort of person that would happily pay for something as wonderfully weird as her juice. And the truck owners benefit from the rolling festival farmer’s market feel that comes from having a synergistic partner set up on a bridge table right next door.

2. Be micro-focused and the search engines will find you.

My friend Patti Jo is an extraordinary teacher and tutor. Her new business, The Scarsdale Tutor doesn’t need many clients in order to be successful. This permits her to focus obsessively and that gets rewarded with front page results on Google. Not because she’s tried to manipulate the seo (she hasn’t) but because this is exactly the page you’d hope to find if you typed “scarsdale tutor” into a search engine. Could she do this nationwide? Of course not. But she doesn’t want to or need to. Living on the long tail can be profitable.

3. Outlast the competition.

I was amazed at all the empty storefronts I saw in LA on my last visit. On one particular block, three or four of the ten lunch places were shut down. And the others? Doing great. That’s because the remaining office workers who used to eat lunch at the shuttered places had to eat somewhere, and so the survivors watched their business grow. A war of attrition is never pretty, but if you’re smart about overhead and scale, you’ll win it.

4. Leverage.

Rick Toone runs a tiny guitar-making operation. His lack of scale makes it easy for him to share. When others start using his designs, he doesn’t suffer (he can’t make any more guitars than he already is) he benefits, because as the originator of the design, his originals become more coveted, not less valuable. He leverages his insight and shares it as a free marketing device.

5. Respond.

This is the single biggest advantage you have over the big guys. Not only are you in charge, you also answer the phone and read your email and man the desk and set the prices.

So, don’t pretend you have a policy. Just be human.


Liberty National Insurance to hold “We’re Hiring” Event

Liberty National Life Insurance Company, announced it will hold a “We’re Hiring” event on Wednesday, August 19 in Lakeland. Liberty National is in the most aggressive growth mode in the Company’s 109-year history and plans to hire more than 100 Agents in the Tampa area. These events are part of 125 events as Liberty National seeks to hire more than 2,500 Agents across the U.S. in one day.
When: Wednesday, August 19
Time: Interviews at 9 a.m., Noon, 3 p.m., 6 p.m.
Why: Liberty National is seeking to appoint 100+ Sales Agents and Sales Management positions initially, with the possibility of additional growth in the future. The Company provides complete training and the opportunity for rapid advancement at every level.

More information:

Hiring events will be held at:

Hilton Garden Inn Lakeland,
3839 Don Emerson Drive
Lakeland, FL 33811
Location number: 863-647-0066


Additional hiring events will be held at:

Quorum Hotel
700 N. Westshore Blvd.
Tampa FL 33609
Location number: 813-289-8200

St. Petersburg Marriott Clearwater
12600 Roosevelt Blvd.
St. Petersburg, FL 33716
Location number: 727-572-7800