Category Archives: Announcements

04Jun/09

Play Ball! Lakeland Electric and Lakeland Flying Tigers Host Business After Hours

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The rain stayed away to make the May Business After Hours a success! The Lakeland Flying Tigers and Lakeland Electric teamed up to provide a full evening of food, fun and entertainment.  Chef Thomas Mackinnon believed that “if you GRILL it, they will come”, and presented a fabulous buffet of traditional ball park food with some snazzy extras. With more than 200 people in attendance, you can bet that much of the conversation started over a mini beef wellington or stuffed crab! The experience at Joker Marchant Stadium would not have been complete without some ice cream for Chamber members and guests from Dairy Queen North owner Linda Brown.

IMG_0547Lakeland Electric  representative Barbie Taylor was on hand to receive the plaque of appreciation and a warm acknowledgement from the crowd.  Zack Burek, General Manager of the Lakeland Flying Tigers accepted the plaque of appreciation and then invited everyone to enjoy a great baseball game between Lakeland and the Jupiter Hammerheads. What could be better than a night at the ballpark?

Thanks to Lakeland Electric and the Lakeland Flying Tigers for a very successful event.

03Jun/09

Pink Slip Party Welcomes Networkers

Just over 100 people were in attendance at the Chamber’s first Pink Slip Party held on May 19. Everyone from new grads to victims of recent lay-offs came to Natalie’s Sports Bar & Grill to commiserate about the job market and learn about the resources Lakeland has to offer. Presenting Sponsor Action Professional Recruiters was on hand to review resumes and offer advice on open positions.

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According to Marsha Leap, Leap Ahead Professional Development, job seekers are charged with finding new and more creative ways to market themselves and their skills. Not only was Marsha on hand to dispense advice, Leap Ahead Professional Development offered a resume review/interview coaching session as a door prize.

Even though Deb McCutcheon, with sponsor company Action Professional Recruiters, didn’t have many open positions to offer job seekers, she was encouraged by the positive attitude of those in attendance. She and her co-workers were available to accept resumes and offer a friendly ear to those out of work, some for as many as 18 months.

WUSF’s Robin Sussingham was on hand to interview some of the participants. Read more from WUSF here.

Many thanks to our generous sponsors: Action Professional Recruiters; CreativElaborations Design Studio & Natalie’s Sports Bar & Grill! Without you, this event would not have taken place!

With the success of the inaugural Pink Slip Party, plans are already underway to schedule one in the Fall! Look for more information coming soon!

02Jun/09

2009 North with the Tigers

NWT_webButtonDetroit Tigers –vs.-Minnesota Twins

August 7-8-9, 2009

Comerica Park, Detroit, Michigan

Friday night hospitality & Game tickets

Saturday night game in Hospitality Suite

Sunday (Optional) Picnic Game

Accommodations at MotorCity Casino

Contact Jackie Johnson at Jackiej@lakelandchamber.com or 863.688-8551, ext. 223 for more information.

July Forum will include a flyer for pricing and registration.

01Jun/09

Chamber Champions’ Corner

BryanMauEach month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in  Chamber events and programs. This dedicated group of professionals is rewarded for their efforts through a points system, and the Chamber Champion of the month is announced via our blog. Each quarter, the Champion with the most points will be featured in the Forum for Business Monthly.

This month, the Chamber staff would like to recognize Bryan Mau with CPS investment Advisors for his outstanding attention to Chamber members and attendance at events! Bryan is a wonderful asset to the Chamber and to the Lakeland community!

01Jun/09

Marketing Mondays | 7 Tips for Leaving Great Sales Voicemails

The SAMBA blog offers the following in regards to leaving excellent voicemails:

One of the biggest hurdles (and most frustrating) to making a sale is getting the right person to call you back. As ancient as voicemail seems to be these days, it’s often the primary tool you have to persuade someone to talk to you. Here are 7 great tips for leaving good voicemails.

  1. Explain the benefit of the call, not the service - Don’t try to sell your service in a voicemail message (you won’t have enough time), just sell the conversation. Tell them what will they get by calling you back? A free assessment, advice, peace of mind…what will motivate them to want to talk to you?
  2. Understand unconscious language triggers #1 - Don’t start out your message with “Hi, (customer’s name) my name is (your name)…” because most telemarketers and strangers start that way, it often evokes a negatively conditioned Pavlovian response. Try using “Hi (their name) it’s (your name)” this is the language a friend or acquaintance might use, and usually accesses a positive unconscious trigger.
  3. Understand unconscious language triggers #2 - Robert Cialdini describes how the word “because” is an unconscious trigger that increased the likelihood someone will comply with your request. If you use the word “because” when you describe why someone should call you back, you might be surprised at your increased response rate. Click hereif you’d like to understand why.
  4. Create curiosity - If all the information you want to convey is already in the voicemail, why would they call you back? Create curiosity. Tell them you have information that is really valuable to them, but they have to call you back to get it.
  5. Express urgency - Why do they need to call you back right now? How can you create an emergency? What will happen if they don’t call you back right away? But don’t just focus on content. The urgency you create will be largely based on the tone of voice you use. If your family was being held hostage and their life depended on this person calling you back…what tone of voice might you use?
  6. Use good VM etiquette - No one likes a really long VM, keep it as short as possible. And say your number in the beginning of the message and at the end – not everyone has an iPhone.  If the person misses your number the first time they hear the message, and they have to playback the entire message to retrieve it, it’s less likely they’ll call you back. Just use common sense.
  7. Sell your message second by second - Just like any written sales copy, realize that if the first part of your message sucks, they’re likely to press delete right way. Make your first 5 seconds compelling so they’ll listen to the second 5 seconds, and make those 5 seconds make them want to listen to the next 5 seconds and so on.

Great advice for anyone looking to increase their call-back rate!  Julianna posted the following caveat in comments, which is well worth considering:

My husband who receives tons of sales calls gives everyone 10 seconds to make him want to listen to the rest of the message. If someone starts out pretending to be his friend, and he doesn’t know them, not only does he hit ‘delete’, he’s annoyed, feels lied to and is not likely to communicate with the rep in any way. So be careful about advice in #2. When I write sales scripts, I try to stick with being professional (Mr., Ms.) and honest (reps first and last name). Big fan of the rest of the list.

What advice would you add to this list?