Category Archives: Announcements

15Jun/09

Marketing Mondays | This was too good to pass up!

From Catch Your Limit Consulting:

I was thinking about how the basics in life are the basics in business….being honest and consistent in your business practices and brand-messaging. Don’t over-promise…over-deliver. These sorts of thoughts run through my head all the time. I don’t separate my life into work and other. Work is one of the ways I invest my time as I live my life. As such, I don’t have one set of values for work and another set for the rest of the time.

It’s hard work finding customers. I want to keep them. It’s too expensive to just work with people once. I feel the same way about my friends. However I found them, I appreciate them. I’ve invested in our relationships and I don’t want to squander that investment.
So, whether it’s at work or elsewhere I behave in a manner that I believe encourages trust. I believe I’m worthy of people’s trust and I behave accordingly.
I mentioned being honest and consistent about what I say. I do my best to manage expectations. I want people to feel they get more out of their time with me than it “cost” them. I want people to want to have a relationship with me, business or otherwise.
I treat people with respect. I do my best to be on time and I want others to show me the same courtesy. I listen to people when they talk to me; I want others to give me their attention when I am speaking to them. I treat people fairly and want to be treated so in return.
This is beginning to sound like a rant and that’s not my intention.
What I’m offering is the belief that treating people with respect is appropriate behavior at all times: at work, behind the wheel of your car, at home, everywhere. Not everyone has gotten this message. All I can do, is do my best to lead by example.
I am asking everyone who reads this, to do your best to lead by example, as well. Holding ourselves accountable to the highest common denominator standard of behavior will enrich all of our lives. I think that’s what civilization is supposed to do for us.
If I may, let me encourage you to choose civility.
Lynnette Leathers
This is so important now, when it’s easy to cut corners and wring our customers for every last penny.  It’s not much more than the Golden Rule, but as it applies to our businesses; an area that can be easy to overlook.
What are you doing to raise the common denominator?
15Jun/09

LAKELAND ELECTRIC REDUCES FUEL CHARGE

LAKELAND ELECTRIC HAS THE 2ND LOWEST RESIDENTIAL RATES IN FLORIDA

LAKELAND, FL (June 15, 2009) – During today’s Utility Committee meeting, the Lakeland City Commission voted unanimously in favor of reducing the current fuel charge by $2.15/1,000kWh effective July 1, 2009.  Starting in July, Lakeland Electric’s fuel charge for residential customers will be $54.75/1,000kWh.  With the newly established rate, a residential customer will pay $113.24/1,000 kWh, making it the second lowest residential rate in Florida.

Below is a breakdown provided by the Florida Municipal Electric Association that compares the rates of similar sized municipal operated electric utilities, neighboring investor owned electric utilities and other utilities operating in Polk County.

July Residential Rates for 1,000 KWH

Utility Base Rate Fuel Charge Total

Florida Power & Light                     $51.89                   $54.92                   $106.81

Lakeland Electric                               $58.49                   $54.75                   $113.24

JEA (Jacksonville)                            $60.97                   $55.14                   $116.11

Progress Energy                                $63.72                   $56.00                   $119.72

OUC (Orlando)                                    $77.25                   $42.07                   $119.82

Tampa Electric                                   $51.92                   $64.16                   $125.23

GRU (Gainesville)                             $71.60                   $61.00                   $132.60

Tallahassee                                         $64.80                  $76.05           $140.85

Bartow                                                 $68.52                   $72.96                   $141.48

Fort Meade                                        $110.86                 $82.00                   $192.86

Lakeland Electric commercial customers will also enjoy the benefits of the lower fuel charges.  Lakeland Electric’s largest industrial energy users will have the lowest commercial rates in the state starting in July.

Lakeland Electric bills are broken out for customer convenience to show the base charge and the fuel charge.  The fuel charge on a utility bill is exactly that, the actual costs for fuel used to generate the amount of electricity used within a residence or business.  Most utilities subscribe to the same billing practice and break out the base rate and the fuel charge for their customers. There is no mark-up in fuel.  In fact, fuel is a straight pass-through to customers.  Lakeland Electric makes no profit in fuel.

Lakeland Electric is Florida’s third-largest public power utility.  Lakeland Electric provides electricity to more than 120,000 residential and commercial customers. Power is generated at Lakeland Electric’s two main power plants, the 941-megawatt McIntosh Power Plant and the 176-megawatt Larsen Power Plant. The utility also operates a group of energy-efficient generating units capable of providing up to 50-megawatts of additional electricity when other units are out of service or during periods when demand for electricity is highest.

15Jun/09

UNIVERSITY OF SOUTH FLORIDA TO MAKE MAJOR ANNOUNCEMENT ON USFP’S NEW CAMPUS DEVELOPMENT PLANS AT 10 A.M. EST – TUESDAY, JUNE 16

What:

At 10 a.m. on Tuesday, June 16, the University of South Florida will announce via live webcast and press conference the next steps in development plans for USF Polytechnic’s new campus at the intersection of Interstate 4 (I-4) and the Polk Parkway in Lakeland, Fla.

USF Polytechnic, Florida’s only polytechnic, focuses on hands-on learning and research in the applied arts and sciences, business and education. The new campus, which has been anticipated for almost a decade, will be an important landmark on the highly traveled I-4 corridor and help anchor economic development activity along Florida’s High Tech Corridor.

When:

10 a.m. EST, Tuesday, June 16

Who:

Speakers during the live webcast include:

· Judy Genshaft, Ph.D., USF President

· Marshall Goodman, Ph.D., USFP Vice President and campus executive officer

Where:

Online: http://www.poly.usf.edu

In person: University of South Florida Polytechnic

3433 Winter Lake Road, LTB 2155

Lakeland, FL 33803

Parking is available directly across the street from LTB. For more information, visit http://www.poly.usf.edu/parking.

Contacts:

Tom Hagerty, USFP media relations coordinator
(O) 863.667.7077, (C) 863.286.9450
thagerty@poly.usf.edu

09Jun/09

Warner Univ offers Stimulus Scholarships to Adult Students

Warner University wishes to show our commitment to the community by offering Stimulus Scholarships now through June 29th to adult students starting undergraduate or graduate classes this fall.  

Warner University has played an active role in the lives of residents throughout Polk County and Central Florida since its inception in 1968.  Today, Warner University offers 27 undergraduate majors and 3 graduate programs (MAEd, MSM, MBA) with classes in locations throughout Central Florida – including Lakeland and Melbourne.

Warner University has designed our programs to “work around your work.” Our daytime, evening, weekend and online classes make it possible to advance your education alongside your career.

For more information about Warner University’s Stimulus Scholarships for adult students, please call us at 1-800-497-2972 or visit us at www.warner.edu.

08Jun/09

Marketing Mondays | Why Am I Here?

From Seth Godin:

This is a simple mantra that is going to change the way you attend every meeting and every conference for the rest of your life.

You probably don’t have to be there. No gun held to your head, after all. So, why are you spending the time?

Do you have an agenda? It might be to change the agenda, or meet someone who will become a client or to learn something that will help you at work tomorrow.

Well, if that’s why you’re here, tell me again why you’re just sitting there? If the only reason you came was to avoid the office, you need a new office. Quick, before the boss decides that for you.

Surely you have a question you can ask the speaker. Surely you have something interesting to say to the person sitting next to you. Surely you can do more than just sheepishly hand someone a business card they have no reason to save or remember or use.

If there isn’t a good reason, go home. If there is, then do something. Loud, now and memorable. Productive too, please.