2009 LEG WRAP-UP | Make Your Reservations TODAY!

2009 Leg Wrapup Bar


Enjoy breakfast with our Polk County Legislative Delegation and find out firsthand how the business community fared during the 2009 Legislative Session.


THURSDAY, MAY 21, 2009 – 7:00 a.m.




For tickets log onto: WrapUp.LakelandChamber.com and complete the registration form.

Thanks to the following sponsors for making this event possible:


CF Industries, Inc.

Clark, Campbell, Mawhinney & Lancaster, P.A.



Colonial Bank

Folsom Construction, Inc.

Lakeland Surgical & Diagnostic LLP

Watson Clinic LLP


Bank of Central Florida

Marriott Vacation Club

Representative Seth McKeel

tmr Agency


Only 4 Seats Remain for BusinessPrep Workshop!

As of this afternoon, there are only 4 seats still available for this Thursday’s BusinessPrep Workshop. Be sure to register now to attend!

empty classroom Join fellow Chamber members for an overview of marketing plans from Terry Litterst- a 31 year veteran business consultant and entrepreneur. Terry has worked with companies of all sizes to help executives surpass marketing and sales goals, and at Thursday’s breakfast workshop, he will share some of his secrets for success.

To register and claim one of those remaining seats for yourself, visit BusinessPrep.LakelandChamber.com or call Amy at 863/688-8551 Ext. 229.


Chamber Champions’ Corner

KKoch HeadshotEach month, the Chamber enlists the help of 20 volunteers to mentor new and current members with involvement in Chamber events and programs. This dedicated group of professionals is rewarded for their efforts through a points system, and the Chamber Champion of the month is announced via our blog. Each quarter, the Champion with the most points will be featured in the Forum for Business Monthly.

This month, the Chamber staff would like to recognize Kathryn Koch-O’Malley with Lanier Upshaw for her visits to Chamber members and her fabulous attitude! Kathryn is a wonderful asset to the Chamber and to the Champions program… Thank you!


Marketing Mondays | Google: Not Just Global

We all know Google is important.  Just how important it has become for business focused on local sales is the theme of this recent post from Duct Tape Marketing.

If your customers and prospects are locally based the importance of concentrating on local optimization of your web site and local directory listings gets more important with each passing day.

Google quietly upped the local search game by inserting the Google Maps local 10 (listing of 10 local businesses) into search results for local products and services regardless of whether the searcher used a geographic term in the search. It used to be that if you wanted to get local results for a good tailor in Kansas City, you typed in “Kansas City tailor.” Now, by detecting the location of your IP address Google will add the local result to the search results for the much more generic phrase “tailor.”

local search

Notice the search in the image above was for the word tailor, but returned listings for Kansas City tailor.

My feeling is that this makes it more important than ever that your local business is showing up in those Google Maps results. (For now the search terms returning these kinds of results are primarily limited to B2C plays like tailor, taco, or electrician )

So, I’ve said this before, but I’ll say it again - get to work on getting listed and getting in the top 10 on Google Maps.

1) Make sure you’ve claimed your listing - Google Local Business Center
2) Enhance your Google profile by adding lots of descriptions, images and videos
3) Optimize your web site for local search with local terms, links, mentions, suburb names, and your business address and phone on every page
4) Get links back to your site with local phrases in the anchor text- ie:”Best Kansas City Tailor”
5) Get reviews on your Google Maps profile – anyone can add a review directly into your profile and Google appears to give profiles with reviews higher weight – be proactive on this one.