All posts by Cory Skeates

20Apr/09

Don’t Slam Shut Our Open Doors

Don’t Slam Shut Our Open Doors

As commencement season approaches, a sense of accomplishment and celebration prevails on college campuses across the country. We, as community college educators, experience enormous pride and satisfaction as our students graduate. The degree or certificate awarded represents great achievement for our students, particularly in this current economic climate.  Many have overcome numerous obstacles while on the path to higher education. With unemployment hovering at nearly nine percent nationally and more than almost 10 percent locally, the challenges for our students – many of whom work at least part time and balance family responsibilities – are getting even tougher.

The Florida Community College System, now called the Florida College System, was founded and continues to embrace the Open Door policy – providing quality higher education to everyone motivated to working toward that goal. Our system has been hailed, both nationally and internationally, as the model for a successful higher education system that delivers high quality education at an affordable price — with maximum return on investment for both students and taxpayers. Our secret to success is no secret at all: we go the extra mile to support students, all students, and the results have been immeasurably positive for our communities and our residents.

Often called Florida’s “best kept secret,” our community colleges are also touted as the “best budgetary bang for their buck” for students and Florida taxpayers. The citizens of our state have benefited by our cost-effective ability to meet community demand for professionals in virtually every field. Think of the nurses, paramedics, and law enforcement officers in Florida who got their start at a Community College. All of this has been accomplished at a fraction of the cost to educate students at a university.

The Florida College System is unique in its efforts to embrace those who come to us with enormously diverse backgrounds, experiences, and abilities by providing a unique and supportive learning experience. Recent high school graduates, professionals seeking career-change training, former drop-outs who now recognize that education is the answer — thrive in our dynamic classrooms. Now, adding to the mix are the thousands of recently unemployed, seeking to upgrade job skills and credentials. New students are flooding our Open Doors, leading to unprecedented growth in our districts and unprecedented strain on our resources. The logic of the unemployed investing in education is admirably forward-thinking. These people are not waiting for the phone to ring with job offers that simply might not exist. When the economy rebounds and opportunity knocks, our graduates will be the ones called upon to answer the door. Or will they? With the budget cuts currently proposed for our system, we are now being forced to ask this question of our legislators.

In the past, our passion for the community college mission compensated, in part, for what we lacked in funding. Today, however, we struggle to meet enormous public demand with increasingly strained resources. If education and training are so vital to sustain our economy; if our legislators understand that an educated and skilled workforce is vital for communities to flourish, why then is the state funding for community colleges the most threatened in higher education?

As college presidents, it is imperative that we inform the citizens of our communities about the impact of this budget crisis on our operations. In fact, it is our responsibility to represent our Boards of Trustees, faculty, staff and students as we battle this fiscal threat to our mission. The citizens that we serve depend upon our colleges to provide relevant programs of study, customized training and lifelong learning opportunities. And today, our much-admired Open Door may soon slam shut on the people who need us most, at the worst possible time.

Governor Charlie Crist recently said “Florida’s community colleges enjoy a unique and much-needed role in our state by providing affordable education to students of all ages, including returning students who want to grow, refine and change their careers, because of their ability to respond to local labor market needs,” he continued, “Our community colleges are uniquely positioned to prepare workers for high-demand occupations that are critical to our economy.”

This statement underscores our rationale for establishing a multitude of new programs at the request of business and industry leaders seeking skilled employees in high demand fields.  Yet after two years of successive funding reductions, we have been advised by the Governor’s budget office to anticipate an additional four to ten percent cut from our base funding for the 2009-10 budget year – this at a time where we have watched our enrollments swell by over 14% in the last year, bringing our combined enrollment to over 76,000 students this year.

To offset these unprecedented financial losses we have been forced to make tough choices.  We are now faced with making the decision to offer fewer sections of classes, reducing the number of workforce training programs, reducing support services to our students, limiting supply and equipment purchases, and, regrettably, increasing  tuition paid by our students at a time when their need for financial aid has never been greater.

So what is the solution? If community colleges are the key to economic recovery, what message are state leaders sending to our citizens? The consistency with which the state legislature continues to cut our funding perpetuates the paradox — without training and education, individuals will be unable to find new jobs or afford to pay the taxes that fuel the economy – directly affecting the economic climate of Hillsborough, Pasco, Hernando and Polk counties.

The idea that our colleges and the Florida College System as a whole is a discretionary part of higher education funding must change. With our state budget in crisis, our goal is to convince legislators of the value of funding our state colleges. We must also enlist the support of business and industry and the citizens of our communities to bring a voice of reason to this funding process. We ask that our legislators fund enrollment growth, assess the lowest percentage of budget cuts possible, minimize tuition increases and allow our local boards of trustees the maximum flexibility to administer those cuts.

As we prepare to congratulate our graduates receiving degrees and certificates this spring, we are proud to be an integral component of the local economy and workforce. Faculty, staff, administrators and our trustees attend our commencement ceremonies with great pride. Unfortunately, our sense of accomplishment is tempered by concern for future students. How many will we be forced to turn away? With the help of our legislators and the support from the communities we serve, we hope that the answer will be “none.”

Eileen Holden, Ed.D.

President – Polk Community College

Katherine M. Johnson, Ed.D.

President – Pasco-Hernando Community College

Gwendolyn W. Stephenson, Ph.D.

President – Hillsborough Community College

17Apr/09

Business & Breakfast | Marketing in a Down Economy

When budgets shrink, marketing is often one of the first items to be eliminated.  At the Chamber’s April Business & Breakfast, attendees learned the importance of maintaining a marketing presence throughout tough times as well as free ways to make an impact.

April Business & Breakfast

CPS Investment Advisors sponsored the program, titled “Marketing in a Down Economy.”  CPS Regional Director of Retirement Services, Brian Mau, moderated a panel discussion and Q&A session with representatives from Madden, a brand identity firm in Lakeland.  President Steve Madden, Creative Director Allen Reed, and Creative Account Manager Michelle Ledford shared insights about national and local marketing trends and trendsetters.

A recurring theme of the breakfast was the importance of maintaining a marketing presence in order to gain marketshare.  The Madden team presented some great ideas for marketing outside of the proverbial box as well as some key ways to market at little to no cost.  In addition to using email blasts, attendees were encouraged to establish themselves as experts in their fields, use PR for free publicity, and implement or update customer referral programs.

April Business & Breakfast April Business & Breakfast

Guests were treated to an excellent breakfast and beautiful scenery at the Grasslands Country Club.

For audio of the event, please download the second episode of the Chamber podcast or subscribe here.

[podcast]http://blog.lakelandchamber.com/podcasts/Apr-09-Business-and-Breakfast.mp3[/podcast]

15Apr/09

Governor appoints USF Poly CEO to regional planning post

Governor appoints USF Poly CEO to regional planning post

(Lakeland, Fla., April 15, 2009) –  Governor Charlie Crist has appointed Dr. Marshall Goodman, vice president and chief executive officer of the University of South Florida Polytechnic, to the Central Florida Regional Planning Council. His term begins April 13, 2009, and ends Oct. 1, 2010.

The Central Florida Regional Planning Council is a planning and public policy agency that works with public and private leadership in central Florida to achieve a healthy and sustainable future. It serves DeSoto, Hardee, Highlands, Okeechobee and Polk Counties.

“I’m honored to serve the governor and represent the university and the community,” said Goodman. “The decisions and actions of the council have a significant and positive impact on the future of this region.”

Since joining USF Polytechnic in 2006, Goodman has made regional economic development a priority. In his career he has traveled extensively and has consulted on state politics, government ethics, public administration, and international trade. From 1999-2001 he served Wisconsin Gov. Tommy Thompson as special assistant for globalization. His international focus areas have included India, the Pacific Rim, Central and South America, and the European Union.

Goodman’s civic involvement includes seats on the boards of the Lakeland Area Chamber of Commerce, the Auburndale Chamber of Commerce, the Lakeland Economic Development Council, the Central Florida Development Council, the Polk Museum of Art, the Learning Resource Center of Polk County, Polk Vision, the United Way of Central Florida, the Bartow Regional Medical Center and others. He is a participant in the Tampa Bay Partnership’s CEO Direct leadership program and a member of the inaugural class of Leadership Polk and active with the Tampa Bay Partnership and myRegion.org.

15Apr/09

USF Polytechnic offers Summer Tutoring in Reading and Writing

USF Polytechnic offers summer tutoring in reading and writing for first through eighth graders.

(Lakeland, Fla., April 14, 2009) — The University of South Florida Polytechnic is offering its Summer Tutoring in Reading and Writing (STRW) program for first through eighth grade students who are experiencing reading difficulties. Tutoring is provided by graduate candidates who are completing their master of arts in reading from USFP and who are current elementary and middle school teachers in the community. STRW is supervised by Drs. Sherry Kragler and Ruth Sylvester from the division of Childhood Education and Literacy Studies.

Students who are selected to participate are assessed using multiple informal reading and writing assessments. Based on the results of these assessments, an instruction plan is developed and implemented for each child by their assigned tutor. Instruction may be one-on-one or in small groups.

Tutoring sessions will be held from 9:00 AM – 12:30 PM Monday and Wednesday on June 8, 10, 15, 17, 22, and 24. The cost for the summer tutoring is $40.00.

Transportation to USF Polytechnic is the responsibility of the child’s parent or guardian. At the end of the project the child’s parent or guardian will receive a progress report.

Parents and guardians can go to poly.usf.edu/RWTutoring and select “Register Online” to register and pay the $40.00 registration fee. Registration deadline is May 8.

For more information contact Tracey Cayson  863.667.7072, tcayson@poly.usf.edu

14Apr/09

RC – Julianne’s

RC - Juliannes Being a restaurant owner of JJ’s Cafe for 9 years, Joanne List ventured out to a much needed Fine Dining Restaurant and  Banquet Facility in Lakeland. She invites you to the old Ryan’s building at 3125 US Highway 98S, which has been transformed into a beautiful separate dining room, bar / lounge and banquet facility which seats 175 to 200 guests. Julianne’s is one of the finest dining experiences in Lakeland serving Steaks, Chicken, Pasta and Seafood.

Congratulations to Joanne and the Entire Julianne’s staff on this great accomplishment. Special thanks to Mayor Buddy Fletcher for officiating the ceremony.