This weekend, I took a day-trip to St. Augustine to visit some family. While driving down I-95 is not necessarily as entertaining as driving down South Florida Ave, Sunday proved to be a little different. Just north of Port Orange, headed south, there is a billboard that looks much like this:
So, we all know what a huge nerd I can be about simple marketing pieces- like this- that put common sense out in front of our faces. This campaign is especially interesting. An anonymous donor from the East coast contributed some $20,000 and commissioned Charlie Robb (Charchin Creative)- the guy who made all those messages from God billboards- to create a campaign that would help our country â€œtake a deep breathâ€. Outdoor Advertising Association members are donating time, space and materials to bring the messages to local communities.