All posts by Cory Skeates


Marketing Mondays | Why Am I Here?

From Seth Godin:

This is a simple mantra that is going to change the way you attend every meeting and every conference for the rest of your life.

You probably don’t have to be there. No gun held to your head, after all. So, why are you spending the time?

Do you have an agenda? It might be to change the agenda, or meet someone who will become a client or to learn something that will help you at work tomorrow.

Well, if that’s why you’re here, tell me again why you’re just sitting there? If the only reason you came was to avoid the office, you need a new office. Quick, before the boss decides that for you.

Surely you have a question you can ask the speaker. Surely you have something interesting to say to the person sitting next to you. Surely you can do more than just sheepishly hand someone a business card they have no reason to save or remember or use.

If there isn’t a good reason, go home. If there is, then do something. Loud, now and memorable. Productive too, please.



SPCA, Inc. was organized in Lakeland, Florida in 1979 by Mary Stephens, Evelyn Meierkord and Jennifer Lugenbeel who realized the enormous need for an animal welfare organization in their community.

RC-SPCAAs the number of unwanted animals grew, volunteers realized that a shelter was needed. After a Building Committee spent ten years seeking a property donation, the hard work finally paid off in 1990. SPCA member Betty Thornton appealed to Dr. and Mrs. E.L. Kinsinger who left a bequest in excess of $200,000. The money was used to purchase the land on which the SPCA shelter was built in 1991.

On May 8, 2001, through a grant from the City of Lakeland, county funding and widespread support from private donors, more than $500,000 was raised to build and equip the low cost spay/neuter clinic.

In 2003, the spay/neuter clinic expanded to include wellness services for animals in need of vaccinations and other healthcare.

Now, the SPCA shelter takes in over 8,000 animals annually and the clinic sees hundreds of animals each week. Families utilize the low-cost spay/neuter clinic on a daily basis, and it has become so popular that appointments must be booked a month in advance.

Thanks to a contribution of eight acres of adjoining property by Reva McClurg, SPCA, Inc. will continue to expand its campus and its community impact.

The clinic has now been expanded to a full-service animal medical center, and we have also added an education & administration building to the "Campus of Kindness".



RC-Bank of Central Florida

RC - Bank of Central Florida Bank of Central Florida began operations in March 2007 with a local Board of Directors from Polk County. These Board members had a vision for a financial services institution headquartered in Central Florida that would meet the needs of the marketplace. Our Intelligent Banking means providing experienced, talented bankers and a high level of technology to our clients. We are focused on our clients and how best to help them grow and succeed. We have local bankers that understand our market and how best to service the clients in Central Florida.


Downtown Office at 101 South Florida Avenue Opened 3/19/2007

Bartow Office at 515 North Broadway Avenue Opened 7/2008

Ribbon Cutting at the South Lakeland Office Opened 2/2009


Play Ball! Lakeland Electric and Lakeland Flying Tigers Host Business After Hours

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The rain stayed away to make the May Business After Hours a success! The Lakeland Flying Tigers and Lakeland Electric teamed up to provide a full evening of food, fun and entertainment.  Chef Thomas Mackinnon believed that “if you GRILL it, they will come”, and presented a fabulous buffet of traditional ball park food with some snazzy extras. With more than 200 people in attendance, you can bet that much of the conversation started over a mini beef wellington or stuffed crab! The experience at Joker Marchant Stadium would not have been complete without some ice cream for Chamber members and guests from Dairy Queen North owner Linda Brown.

IMG_0547Lakeland Electric  representative Barbie Taylor was on hand to receive the plaque of appreciation and a warm acknowledgement from the crowd.  Zack Burek, General Manager of the Lakeland Flying Tigers accepted the plaque of appreciation and then invited everyone to enjoy a great baseball game between Lakeland and the Jupiter Hammerheads. What could be better than a night at the ballpark?

Thanks to Lakeland Electric and the Lakeland Flying Tigers for a very successful event.



RC- UrocareDr. Shrom grew up in south eastern Pennsylvania. After graduating from Princeton University in 1969 he went to Jefferson Medical College in Philadelphia and earned his MD degree. He finished a surgical internship at Pennsylvania Hospital (the oldest hospital in the country). From there Dr. Shrom completed his urology residency at the University of Pennsylvania.

He subsequently ran his own Urology practice for twenty-eight years.

He has known Lakeland for twenty-five years having started to visit the area regularly since 1982. He and his wife Brenda were married in Lakeland nineteen years ago and have had a residence here since that time.

Dr. Shrom’s practice in urology involves kidney and bladder problems in both men and women and prostate and reproductive system problems in men. He is trained in less invasive surgical management of urologic disease and non-surgical management of carcinoma of the prostate.

He is pleased to be associated with Bartow Regional and welcomes you to the opening of his new office.