Harrell’s Announces All-Star Changes to Their Lineup of Employee-Owners Going into the Growing Season


Harrell’s Announces All-Star Changes to Their Turf Lineup of Employee-Owners Going into the Growing Season

Lakeland, Florida, May 30, 2018 – Employee-owned Harrell’s, LLC is pleased to announce the appointment of three top leaders to support their turf customers.

harrells 1Dr. Jeffrey Atkinson, Director of Agronomy Dr. Atkinson comes to Harrell’s with 13 years in the turfgrass industry. He has most recently worked as a Turf and Landscape Portfolio Leader with SePRO. Jeff will provide technical support to the Northern region and the West Coast along with Harrell’s employee-owner and  long-trusted Ph.D and Director of Agronomy, Dr. Raymond Snyder.  Jeff earned his Ph.D in Plant and Environmental Sciences, his Master’s of Science degree in Plant Physiology, and his Bachelor’s of Science degree in Turfgrass Management from Clemson University.  “I’ve known Jeff for eleven years and have been impressed with his work at SePRO,” said Jack Harrell, III Sr. VP of Turf Sales South. “His character and personality fit well with our culture and we’re looking forward to the knowledge and skills he brings to the Harrell’s Agronomy Team.”   Dr. Atkinson’s area of expertise in turfgrass weed science and weed biology complements Dr. Snyder’s plant health focus. As employee-owners,together they will provide support of the Harrell’s Balanced Approach Annual Programs, customer education seminars, regional product trials, product research & development and the TurPh.Dudes podcast.

Harrells 2Matt Gregg, Sales Director – Coastal Plains Matt Gregg rejoins the Harrell’s team as the Sales Director for the Coastal Plains region. Matt holds both an undergraduate degree in Horticulture and a Masters degree in Plant and Environmental Sciences from Clemson University and has fifteen years of industry experience. After finishing his M.S. degree in 2003, Matt joined the Harrell’s team where he served as a top turf sales representative in Central Florida. He then pioneered and expanded the Harrell’s footprint supporting golf course superintendents in the developing Virginia market for four years.  Most recently, Matt comes from Hocking International Laboratories where his focus was investigating new product opportunities, product development, and providing technical sales support for the Harrell’s MAX product lines.  Matt will lead the Coastal Plains team of ten turf sales representatives and employee-owners in the Panhandle of Florida, Louisiana, Mississippi, Alabama, Tennessee, Kentucky and Southern Indiana.  “Matt has become an admired leader for our team over the years. His extensive agronomic knowledge, coupled with his people and communication skills will be a great asset to our Coastal Plains region. We are thrilled to have Matt return and join our rank of over 300 employee-owners at Harrell’s,” said Jack Harrell, III.

harrells 3Kurt von Hofen, Sales Director – Southeast Employee- owner Kurt von Hofen has been promoted to Sales Director of the Southeast Turf Sales team. Upon joining the Harrell’s team five years ago as a Territory Manager in Central and Eastern NC, Kurt was tasked with developing customer support to that region. Kurt has 21 years in the industry including ten years as a Golf Course Superintendent with Jupiter Hills Club in Tequesta, Florida and El Cameleón Golf Club in Playa del Carmen, México and has contributed to Course Management for thirteen professional golf tournaments. He holds a Turfgrass Management Degree from the Agricultural Technical Institute at The Ohio State University and is a founding member of the von Hofen Turfgrass Scholarship at The Ohio State University. Kurt will head up a team of 12 devoted turf sales representatives and employee-owners in Georgia, South Carolina, North Carolina and Virginia. “Kurt represents all the Core Values of the company,” commented Jack Harrell, III. “He is a great communicator and leader providing a level of professionalism that Harrell’s is known for in the Southeast Region.”


In addition to being one of the nation’s largest distributors of branded fungicides, herbicides and insecticides, employee-owned Harrell’s produces top-quality, custom blended fertilizers, wetting agents, specialty liquids and foliar nutritionals. Harrell’s guarantees stringent quality control procedures, tight manufacturing specifications and careful selection of raw materials for each product that carries the Harrell’s name.  They are also the world-class formulator and a leading world distributor of POLYON®, the industry’s superior controlled-release fertilizer technology.


For more information about Harrell’s including their core values:  to serve, honor and glorify God, to take care of people, and to grow their financial strength, visit www.harrells.com.